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【TOP 50】Brad Adgate Quotes - WhatsApp Status | Page-1

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There are a lot of options out there that advertisers now have besides the 30-second commercial on network television, - Brad Adgate Quotes

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

This lends stability to the company. It's always good to let people know who's in charge. - Brad Adgate Quotes

This lends stability to the company. It's always good to let people know who's in charge.

By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.

This is not a new network. It's a merged network. - Brad Adgate Quotes

This is not a new network. It's a merged network.

They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails. - Brad Adgate Quotes

They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues. - Brad Adgate Quotes

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.

TV can be so fluid. If you can get a hot show or two you can build around that, - Brad Adgate Quotes

TV can be so fluid. If you can get a hot show or two you can build around that,

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up. - Brad Adgate Quotes

Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.

Cosmetic surgery and poker are popular right now. - Brad Adgate Quotes

Cosmetic surgery and poker are popular right now.

Poker

This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188. - Brad Adgate Quotes

This is only going to continue. The FCC says there are 530 national satellite-deliverable cable networks. A year ago there were 188.

The Olympics are one of the top television events. - Brad Adgate Quotes

The Olympics are one of the top television events.

Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November. - Brad Adgate Quotes

Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.

[ABC has] righted the ship, ... This is the first year since the [late 1990s] heyday of 'Who Wants To Be A Millionaire' that you're not really concerned about ABC. - Brad Adgate Quotes

[ABC has] righted the ship, ... This is the first year since the [late 1990s] heyday of 'Who Wants To Be A Millionaire' that you're not really concerned about ABC.

Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go. - Brad Adgate Quotes

Last year, ABC clearly set the pricing and they still have a lot of desirable shows that advertisers want. So they should be a key factor in where the market is going to go.

I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection. - Brad Adgate Quotes

I think a lot of people will be watching it in the office. People don't have TV sets in their office, but they do have a computer with a broadband connection.

The end is in sight, and it's going down as one of the best original pay-cable series. It's appointment programming. - Brad Adgate Quotes

The end is in sight, and it's going down as one of the best original pay-cable series. It's appointment programming.

There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers. - Brad Adgate Quotes

There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.

Geographic lines that have held certain parts of the TV business together are being eradicated and it's a big concern. - Brad Adgate Quotes

Geographic lines that have held certain parts of the TV business together are being eradicated and it's a big concern.

If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking. - Brad Adgate Quotes

If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.

They raised the bar so high [in the first season ] that it kind of lends itself to disappointment. It's like you get a rock band together and they put a fantastic first album out because they spent 20 years working on it and then it's like, what do you do for a follow-up ? - Brad Adgate Quotes

They raised the bar so high [in the first season ] that it kind of lends itself to disappointment. It's like you get a rock band together and they put a fantastic first album out because they spent 20 years working on it and then it's like, what do you do for a follow-up ?

The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise? - Brad Adgate Quotes

The ones most threatened are local (television) stations and then the cable operators. How much opportunity is there for local retailers to advertise?

They can pretty much determine how many people went online and how long they were there. - Brad Adgate Quotes

They can pretty much determine how many people went online and how long they were there.

They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising. - Brad Adgate Quotes

They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.

CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule. - Brad Adgate Quotes

CBS is obviously dealing from a position of strength. They've already renewed 14 shows, which is more than half of their prime-time schedule.

It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows. - Brad Adgate Quotes

It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.

Movie

Thursday is going to be a very, very competitive night, - Brad Adgate Quotes

Thursday is going to be a very, very competitive night,

I think (bringing in a fresh face like Rock) was worth the risk. - Brad Adgate Quotes

I think (bringing in a fresh face like Rock) was worth the risk.

Risk

Throw it up against a wall and maybe it will stick, - Brad Adgate Quotes

Throw it up against a wall and maybe it will stick,

Fox has been very careful to protect to franchise by airing it once a year. That may work again and, unlike other reality shows, that may be the one thing going for it. - Brad Adgate Quotes

Fox has been very careful to protect to franchise by airing it once a year. That may work again and, unlike other reality shows, that may be the one thing going for it.

ABC has put itself on the map again with those new shows. - Brad Adgate Quotes

ABC has put itself on the map again with those new shows.

I haven't heard a Fantasia song on the radio, not that I go looking for it, - Brad Adgate Quotes

I haven't heard a Fantasia song on the radio, not that I go looking for it,

[Young adult viewers are] where the money is at, ... It's the only demographic that NBC cares about. - Brad Adgate Quotes

[Young adult viewers are] where the money is at, ... It's the only demographic that NBC cares about.

You might not get a return on your investment tomorrow. You're laying the groundwork. - Brad Adgate Quotes

You might not get a return on your investment tomorrow. You're laying the groundwork.

Television viewing has been, for the most part, a passive activity. - Brad Adgate Quotes

Television viewing has been, for the most part, a passive activity.

[Several advertisers said there may be only one way for the networks to maintain decent levels in the future.] It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion. - Brad Adgate Quotes

[Several advertisers said there may be only one way for the networks to maintain decent levels in the future.] It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion.

Advertisers Audience Survivor

But will it? Or will it continue to drop? - Brad Adgate Quotes

But will it? Or will it continue to drop?

If you're a 50-year-old person, you will get a different ad than a 14-year-old, - Brad Adgate Quotes

If you're a 50-year-old person, you will get a different ad than a 14-year-old,

If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are. - Brad Adgate Quotes

If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.

A lot of them don't have families, they're not stuck at home with the kids. - Brad Adgate Quotes

A lot of them don't have families, they're not stuck at home with the kids.

You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them. - Brad Adgate Quotes

You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.

[Late-night TV] is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more [daring content]. They're starting to go after young adults. - Brad Adgate Quotes

[Late-night TV] is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more [daring content]. They're starting to go after young adults.

It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports. - Brad Adgate Quotes

It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.

Money Olympics Sports

The stiffer competition probably played into (the 'Idol' falloff), - Brad Adgate Quotes

The stiffer competition probably played into (the 'Idol' falloff),

I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered. - Brad Adgate Quotes

I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.

I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered. - Brad Adgate Quotes

I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.

The stiffer competition probably played into (the 'Idol' falloff). - Brad Adgate Quotes

The stiffer competition probably played into (the 'Idol' falloff).

There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know. - Brad Adgate Quotes

There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating. - Brad Adgate Quotes

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year and how they want to handle negotiating.

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year--and how they want to handle negotiating. - Brad Adgate Quotes

I think that advertisers and the networks will have several months of data to look at before going into the upfront next year--and how they want to handle negotiating.

$In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials. - Brad Adgate Quotes$

In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.

Advertisers Commercials

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